[ Notice ] Realizing Customer Satisfaction as a Bed Company
Realizing Customer Satisfaction as a Bed and Mattress Company
Gentice Co., Ltd.(CEO Donggook Shin) is an innovative company that manufactures and distributes beds and mattresses. It started as Bellona in 2009, and became a corporation under the name Bellona TF in 2011. In September last year, it changed its name to Gentice, the current company name, and has prepared to take off for the second time.
One-Stop Service for Design and Promotion?Sales Marketing
During the beginning of its business, Gentice started selling its bed and mattress products through online markets and offline distribution. After, it equipped itself with manufacturing facility and has manufactured/sold its products with its own technology, earning recognition for its product quality. In addition, it established a design team: since 2015, the design research center has participated in performing government-supported projects for Small and Medium Business Administration and others, and others, and has been recognized as a design company.
With promotion materials and design management as its core values, the design team has realized customer satisfaction by putting utmost effort and sincere into various design process, from product planning and design to filming. In particular, the Internet Business Team has been enhancing its customers competitiveness by providing a one-stop service for them, in order to maximize promotion effects for as well as online product promotion. Located in Bundang-gu, Seongnam-si, Kyuggi-do, this company has its factory (about 2,000 pyeong) in Kwangju-si, Kyunggi-do and manufactures/sells beds and mattresses through one-stop system.
These products have all been developed by the companys own technology, and can have customized production according to customers demand. The company also runs the Technological Development team, and continues to expand its investment in Research & Development. This company has earned global recognition thanks to its design management. Under the slogan of Putting Vision on Design, its differentiated strategy has been led by unique, fresh designs for new generation and designers for middle-aged class. The beds and mattresses, which are the main products of this company, belong to the family bed brand that encompasses a wide range of people, from children to the silver generation. They are also offered at reasonable, non-bubbled prices and even practicality. All PU-leathered beds have outstanding nontoxic durability and strength, and are produced with excellent textured, best-quality leather to be released in the market. Furthermore, the companys mattress uses antibacterial, hygienic fabric and high-intensity spring to support the S-line curve of human body, thereby offering the entirely different sleeping environment, according to the companys explanation. The mattress has also improved 4 major problems of hollowness, noise, wobbliness, and crack that commonly occur in beds. Expecially, the domestically produced independent spring with KS hish steel minimizes the movement with the load surface and has an excellent cushion function and bearing power, dramatically decreasing the noise generation level compared to existing mattresses.
Gentice has acquired 1 patent and certificates such as KC, ISO9001:14001, and Main Biz (Small and Medium-sized Companies with Innovative Management) with its research and development so far. Also it has performed 1-person creation marketing, Kyunggi Pool Design, Export Capability Strengthening Protect, IT brand design, and other government-supported projects. CEO Dongguk Shin emphasized that "our company has been realizing customer satisfaction with its differentiated service in design, promotion, and sales. We will strive to lead the market by producing differentiated, new products in the field of bed and mattress."